If you run a small business, you may think that networking is a waste of time. In fact, joining a small business networking group might be the best thing you ever did for your business success.
Why am I such an advocate of small business networking groups? The answer is simple: as you help others, you help yourself! The point of small business networking is not just to tell others about your business. It?s also to find out how you can help them.
You see, the thing that people dread the most about standard ?meet and greet? networking events is the feeling that you have to ?sell? yourself to people who may not be interested in hearing about you and your business. That?s where joining a small business networking group is so helpful: the whole point of the group is to tell each other about your respective businesses and see how you can help each other with referrals. So you get to network without feeling like a pushy salesperson. What a relief!
There are many other advantages to joining a business networking group, including the ability to promote yourself directly to other local businesses who may need your product or services. And even if they don?t directly hire you they may be able to recommend you to someone else.
In addition, the support that you get from a networking group cannot be underestimated. Some people report that their weekly breakfast meeting is the most productive meeting of their week. In addition, a networking group usually offers you group advertising discounts, business educational seminars, and lots of useful new ideas
But even with all these advantages, many small business owners are still put off by the idea of networking.
The bottom line is that networking is an important way to let other people know about your business. After all, if nobody knows about your business, it won?t be successful.
Joining a networking group is not nearly as intimidating as you might think. In fact, it can actually be fun as long as you join a group that suits you and your business. Consider joining a networking group ? you?ll be glad you did!
Learn more about small business networking groups. Stop by Barbra Sundquist?s site where you can find out all about small business networking and other home business topics.
Source: http://montrealmarketingcompany.com/top-5-advantages-of-joining-a-small-business-networking-group/
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